Yes, the advertising might paint a bit too rosey picture, and yes there could be more extensive help material and tutorials. The tutorials-section is a great place to share knowledge, but unfortunately it seems to be flooded with help requests, which is not a place for them. Couple of moderators would be great for the forum.
Most of the questions are very basic stuff made by novices that have used the demo builder for 10 minutes. It is simply not worth it to provide costly support for such. It's a sad reality of a niche business like this. Hiring some support staff would potentially result in higher sales, but it is a huge risk as well.
Fxdreema projects, even fairly advanced ones, do not require coding knowledge. They do require a very high degree of logical thinking and patience. Making success in the world's most competitive markets can never be easy and everyone can't be winners, no matter how good the support is. That's just my opinion.